Thursday, June 4, 2009

HOME, SWEET HOME

(From left: A scene from “HOME” and silk scarf by Alexander McQueen)

PPR CEO Francois Henri-Pinault thinks everyone should see Yann Arthus-Bertrand’s environmental documentary. He paid $14 million, but you can watch it tonight for free.

Al Gore's inconvenient truth about global warming created more than a few waves on the eco-front. It inspired the creation of other inauspicious documentaries highlighting Earth’s 11th hour as mankind continues to drains it of its natural resources. While his predecessors focused mostly on science, Yann Arthus-Bertrand takes a look at the bigger picture by providing a breath-taking bird's-eye view of the world and what is at stake if all is lost. Betrand and his team shot the film entirely from a helicopter flying across more than 50 countries around the world over the span of three years. The award-winning photographer so impressed PPR CEO Francoise Henri-Pinault that Pinault’s French luxury company contributed approximately $14 million to Betrand’s project so that the film could be distributed worldwide for free today on World Environment Day. Pinault’s wife, Salma Hayek, also narrates the Spanish version of the film while Alexander McQueen, Gucci, and Sergio Rossi, all owned by PPR, designed limited edition pieces made from sustainable materials. Proceeds from the sales of these items will go towards Good Planet.

"HOME" premieres tonight on the National Geographic Channel and on YouTube.

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