Fade to Gray

DKNY’s iconic billboard will soon be replaced by California tween beach brand Hollister.

It’s another sign of changing times.

Since 1992, DKNY's iconic billboard at 600 Broadway served as the unofficial gateway into SoHo. Designed by Peter Arnell, it features a view of the lower Manhattan skyline before 9/11, including the Twin Towers and the Statute of Liberty. It appeared in the opening credits of "NYPD Blue" and was the first of three outdoor advertisements Donna Karan had commissioned in the ‘90s. It is also the last one standing. "It's very sad," Karan said of the billboard impending removal. “I hope to find a new home for it soon.”

Last year, the six-story building was sold to Abercrombie & Fitch for $71 million and shortly after DKNY lost the right to use the wall. The signed will be replaced by a gray Hollister sign in time for the store’s opening in July.