Thursday, June 4, 2009
Bell & Ross Gets Airborne for D-Day
Swiss watchmakers Bell & Ross, known for their hi-tech watches with aeronautical instrumentation that are able to withstand the extreme environmental conditions, have created a limited edition collection of 500, BR01 Airborne watches to be sold exclusively at at the hip boutique store Colette in Paris for one week starting June 8th. The watch will honor the 65th anniversary of D-Day and the commemoration ceremony by President Barack Obama and French President Nicolas Sarkozy. The watch bears the skull emblem that paratroopers of the US Airborne division wore on their uniforms during WWII as a symbol of their bravery in the face of death. Many of the paratroopers were often the first to face death and their uniform badges carried the rather unsettling “Death from Above” motto. For those feeling a little Damien Hirst inspired, two of the watches from the collection will have diamond-encrusted skulls.
Colette.fr
Bellross.com
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